1. Why does the author most likely devote so much of the article to references to popular

entertainers such as Connie Francis, the Supremes, and Roy Orbison? Standards: RI. 11-12. 3

A. To illustrate how Coca-Cola has become inextricably linked with popular culture in the

20th century

to demonstrate the staying power of the Coca-Cola brand compared to most popular

entertainers

C. To show how embarrassingly behind the times Coca-Cola has been when it comes to

following popular culture

D. To help reignite public interest in the Coca-Cola brand and its various products

B.

2. Why does the author most likely open the article by discussing the deaths of William

D'Arcy and Archie Lee? Standards: RI. 11-12. 3

A. It effectively marks the end of print advertising's dominance and the beginning of a new

era in media.

B. It conveys just how ruthless the advertising business can be to even its most respected

practitioners.

C. It shows that Coca-Cola's era of dominance was drawing to a close.

D. It foreshadows the tumultuous decade in American history which was about to come.