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Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would take place during which step of the five-step marketing research approach? Multiple Choice Define the problem. Collect relevant information. Develop findings. Develop the research plan. Take marketing actions.

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jepessoa

Answer:

The answer is: Develop the research plan.

Explanation:

Once you have defined the problem, the next step is to develop a research plan. In this stage you define what information you really need to collect and how you will do it.

The most common research techniques used are:

  • Interview current and potential customers.
  • Conduct a survey.
  • Research online.

It is very important to know exactly what you are looking for, because useless information will hurt and slow down your research.

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