Which term refers to the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—that are used to reach the target market and fulfill the organization’s overall goals?

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20-11-2019
Business

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Which term refers to the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—that are used to reach the target market and fulfill the organization’s overall goals?

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Nyctalus Nyctalus · Answer 1 · 2019-11-20T09:08:51+01:00

Answer: Promotion mix

Explanation: In simple words, promotion mix refers to the set of promotion tools that are used by an organisation for creating awareness of its product. Promotion mix helps an organisation to keep balance in its promotional activities and evaluate what toll would be correct to use in what situation.

The tolls in promotion mix includes advertising and public relations etc and the medium through which it is instituted includes digital and paper.