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Under ________, the consumer can be viewed as an information seeker who uses logical and perceptual relations among events, along with his or her own preconceptions, to form a sophisticated representation of the world.

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Answer: The unconditioned response framework

Explanation: Unconditioned response is simply defined as an unlearned or reflex response or output to an unconditioned stimulus.

When a consumer derives relationships or representation from mainly logical perception of events along with decisions made from prejudice that is decisions or relations made without empirical, scientific or established evidence. This representation could be deemed as unconditioned response framework.

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