contestada

Which of the following statements is true of simulated market testing?

(A) It is a useful tool for implementing simultaneous product development.
(B) It is used to monitor shopper behavior to assess a product's performance.
(C) It is the final stage in the new-product development and marketing process.
(D) It is often conducted on prototype models during the development stage.

Respuesta :

Answer:

The correct answer is letter "B": It is used to monitor shopper behavior to assess a product's performance.

Explanation:

Simulated Test Marketing or STM is a simulation of a real market place to evaluate consumers' reactions to a product that is going to be introduced or that is already in the market but some sort of assessment is necessary to boost its sales. STM is useful to estimate demand and conduct a market analysis.