hollicious53111 hollicious53111
  • 18-07-2020
  • Business
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If Campbell were to offer single serving "Soup for One" packages to household markets, it would be using segmentation based on

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ogorwyne
ogorwyne ogorwyne
  • 19-07-2020

Answer:

Family life cycle

Explanation:

If Campbell were to offer single serving "Soup for One" packages to household markets, it would be using segmentation based on Family life cycle. This method separates the aspects of the family market at different stages of life.

This model gives a description of the stages that consumers encounter in their lives when they have families. It takes family size, age of customer and professional status into consideration.

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